‘The Mandalorian’ Themed Xbox Series X Is A Genius Bit Of Marketing
— 2 March 2023

‘The Mandalorian’ Themed Xbox Series X Is A Genius Bit Of Marketing

— 2 March 2023
Chris Singh
WORDS BY
Chris Singh

With The Mandalorian Season 3 premiering this week, we’re going to see a bunch of Star Wars-themed merchandise pop up over the coming days as Lucasfilm gets busy promoting the Disney+ show. Although whatever the studio has in store is unlikely to top this brilliantly themed The Mandalorian Xbox, which has been worked up by Lucasfilm and Microsoft as a loving ode to the show’s titular character, Din Djarin (Pedro Pascal) and Grogu, better known to fans as Baby Yoda.

Unique editions of both the Xbox Series X and Xbox Series S have been produced to launch this week, each differently designed and themed quite aggressively towards The Mandalorian with different colour schemes and artwork referencing the Star Wars spin-off.

Din Djarin features heavily across the Xbox Series X while Baby Yoda is the muse for the smaller Xbox Series S. And while the consoles themselves look great, it’s the Xbox controller that really takes things to the next level as far as thematic marketing goes. The newly designed Xbox controller is dressed in a shade of green to evoke Baby Yoda’s skin and comes with its own sherpa hoodie to hammer the point.

RELATED: ‘The Mandalorian’ Season 4 Has Already Been Written

While photos only show The Mandalorian Xbox and Baby Yoda controller, reports indicate both models ship with a life-sized version of Grogu’s pram. Called the “Pram XL,” the accessory is best thought of as a fully functional gaming station complete with massaging cushions, LED lights, cupholders and storage for controllers and headphones.

In perhaps the biggest missed opportunity, Microsoft and Lucasfilm have not made The Mandalorian Xbox available for retail. Only a limited amount of units have been produced, and to get your hands on them you’d have to take to Twitter and engage with Xbox’s official account. You simply need to retweet any recent tweet from @xbox and include the hashtag #TheMandalorianXboxSweepstakes to go into the running.

The competition runs through May 11 and is open internationally. The exclusivity also means you could make a nice little profit in a few years by selling this as a collector’s item unless of course Microsoft wisens up and start making more units of The Mandalorian Xbox to actually sell around the world.

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Chris Singh
WORDS by
Chris is a freelance Travel, Food, and Technology writer. He has had work published by The AU Review, Junkee Media and Australian Traveller Media and holds tertiary qualifications in Psychology and Sociology.

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