When it was first announced that Joe Rogan agreed to an exclusive multiyear licensing deal with Spotify back in 2020, many questioned whether it was the right move for either party.
The idea of limiting the patron saint of the modern dudebro to a single platform was questioned; and while Spotify had essentially signed the world’s most influential podcaster/world’s #1 podcast, this would occasionally prove to be a pyrrhic victory given the controversy Rogan attracted (i.e. use of racial slurs, COVID-19 misinformation, promoting conspiracy theories).
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But clearly, the partnership has appeared exceedingly fruitful. To the point where they’ve upped the ante with a fresh contract worth even more than the first — US$250 million (AU$385 million), according to The Wall Street Journal — with the added benefit of non-exclusivity.
Under the terms of this new agreement, The Joe Rogan Experience will once again be available on competing services such as Apple Podcasts, Amazon Music, and YouTube. It’ll also entail an upfront minimum guarantee plus a revenue-sharing agreement based on ad sales facilitated by the media service; meaning Rogan may be about to bank a whole lot more scratch.
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“For more than three years, The Joe Rogan Experience has consistently been the #1 podcast across the globe,” said Spotify
“Since the podcast has been exclusive to Spotify, overall podcast consumption on the platform has increased by 232%,” the company added, before revealing last year’s revenue had increased by 80% when compared to 2021.
“The guy who runs Spotify — the CEO — is amazing. He’s a fan of the podcast and he likes it wild,” Joe Rogan himself has previously said of Daniel Ek.
