How Kobe Bryant Turned $6 Million Into $200 Million

Hustle

— Updated on 14 May 2020

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Garry Lu

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Garry Lu

Kobe Bryant is the latest celebrity whose initial investment has paid off in a big way, right next to LeBron James and George Clooney. Focused and mentally agile on and off the court, Bryant’s latest newsworthy achievement is that of turning a $6 million USD investment into $200 million USD. And all under the span of four years.

The famed NBA player fronted the hefty capital for BodyArmor back in 2014 after making sales upwards of $10 million USD that year. BodyArmor, for those of you in the dark, is an energy drink marketed as a healthier alternative to Gatorade.

In a recent moment of fate where preparation met opportunity, the corporate giant that is Coca-Cola bought a majority stake in BodyArmor. Thereby allowing the company’s value to skyrocket, and yes, turning a hefty initial investment of $6 million USD into an even heftier $200 million USD.

According to ESPN, there are “several” star athletes with stakes in the health-energy drink company. Names such as James Harden, Andrew Luck, and Dustin Johnson each reportedly have about $1 million USD worth of game in this venture. Bryant, however, remains the fourth largest investor.

Fortune favours the forward thinking, and what fortune there is to be had with Coca-Cola backing you…

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Garry Lu

After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]