Side Quest King Snoop Dogg Reportedly Earning $760K A Day Covering The Olympics
Photo by Arturo Holmes/Getty Images
— 7 August 2024

Side Quest King Snoop Dogg Reportedly Earning $760K A Day Covering The Olympics

— 7 August 2024
Nick Kenyon
WORDS BY
Nick Kenyon
  • Rapper Snoop Dogg is said to being paid US$500,000 (AU$763,000) per day plus expenses as NBC’s special correspondent at the 2024 Paris Olympic Games.
  • Venture capitalist Henry L. McNamara claims to have been told the figure by an NBC executive over a recent dinner.
  • Snoop Dogg’s daily salary is higher than what the Australian Olympic Committee’s medal incentive fund will likely pay all Aussie medal winners this year.

What does a man do when he’s already done it all? Snoop Dogg — AKA “King of the Side Quest” — is answering that question right now as NBC’s special correspondent at the 2024 Paris Olympic Games.

As some of you may recall, Snoop made his Olympic coverage debut at the 2020 Tokyo Games, when he and Kevin Hart presented a viral NBC highlights show.

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Three years later, he’s attracting as much (if not even more) attention for his role on the sidelines as some star athletes. Already at this edition of the Olympics, he’s carried the torch through the Parisian suburbs, raced in the pool against the legendary Michael Phelps, and entertained millions as NBC’s go-to man during primetime hours.

How much does such a gig pay a man like Snoop Dogg? According to the New York-based venture capitalist Henry L. McNamara, he’s pocketing US$500,000 (AU$763,000) — plus expenses — every single day.

“Sat next to an NBC exec at dinner, he said Snoop gets paid $500K a day plus expenses to be here promoting Olympics,” McNamara, posted on X (formerly Twitter). “From Gin and Juice to a few million to be a celebrity at the Olympics — what a world.”

RELATED: The Greatest Moments Of The 2024 Paris Olympics So Far

With the 2024 Paris Olympics officially running for 17 days (some events began before the official start), Snoop could be netting a cool US$8.5 million (AU$13 million) in total. But that’s assuming he’s clocking in every single day without fail.

For comparison, the Australian Olympic Committee pays athletes a one-off sum of AU$20,000 if they win a gold medal, AU$15,000 for silver, and AU$10,000 for bronze. According to our calculations, by the end of Day 11, the AOC owed AU$720,000 for 14 gold, 12 silver, and nine bronze medals (bearing in mind that multiple medal winners only get to cash in once).

Clearly, it’s Snoop Dogg’s world and we’re all just living in it — watching him dance with the Olympic equestrian horses, happy as a clam.

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Nick Kenyon
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Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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