For over two decades, Los Angeles-based marketing firm Distinctive Assets has taken it upon themselves to assemble the “Everyone Wins” consolation prize pack for the Academy Awards’ acting and directing nominees — something to soften the blow of losing that gilded statuette (or sweeten the evening for all the winners). And the 2024 Oscars gift bag is no less indulgent.
With more than 50 gifts totaling a whopping value of approximately US$178,000 (AU$270,000), similar to previous iterations of Hollywood’s most OTT party favour, the headliners are experiential.
Last year, it was a secluded getaway on a 10-acre Canadian estate — complete with a home theatre, outdoor pool, archery lane, catering from professional chefs, 1965 Shelby AC Cobra 427 Roadster, and McLaren Artura.
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In 2024, it’s a luxurious all-inclusive Swiss getaway for up to 10 guests at Chalet Zermatt Peak, which is priced at US$50,000 (AU$75,000) alone.
Distinctive Assets has also thrown in a seven-day wellness retreat from the Golden Door, retailing for around US$24,000 (AU$36,000); a three-night stay in a private villa at Saint-Barth Paradise, plus quite an expensive performance from celebrity mentalist Dr Carl Christman.
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“Obviously, [the nominees] can afford to go where they want,” Lash Fary, Founder of Distinctive Assets, once noted.
“It’s not about the fact that this is free. It’s about the fact that we’ve found a unique place that has built-in privacy for a celebrity.”
Check it out for yourself below.
Oscars Gift Bag Values Through The Years
- 2014 — US$102,000 (AU$155,000)
- 2015 — US$215,000 (AU$325,000)
- 2016 — US$235,000 (AU$355,000)
- 2017 — US$123,000 (US$185,000)
- 2018 — US$121,000 (AU$183,500)
- 2019 — US$176,000 (AU$265,000)
- 2020 — US$261,000 (AU$395,000)
- 2021 — US$235,000 (AU$355,000)
- 2022 — US$149,000 (AU$225,000)
- 2023 — US$126,000 (AU$190,000)
2024 Oscars “Everyone Wins” Nominee Gift Bag Highlights
**NOTE: All known $$$ = USD
Travel
- All-inclusive getaway for up to 10 guests at the Swiss Chalet Zermatt Peak ($50,000)
- Seven-day holistic wellness retreat via Golden Door ($24,000)
- Three-night private villa stay at Saint-Barth Paradise
Experiences
- Private show with star mentalist Dr Carl Christman ($25,000)
- The Sagar Luxury Sugar Experience
- Wesper’s in-home Clinical Sleep Consultation
Home
- Maison Construction home project management ($10,000-$25,000)
- Schwank Grills Portable Infrared Grill ($1,350)
- THOR Kitchen luxury kitchen appliances + culinary accessories (including a 45-bottle wine fridge worth $2,349)
Beauty
- Adonis Arcana men’s grooming & skincare red carpet gift set
- Danucera award-winning Cerabalm ($55) & D22 Tonic ($88)
- EpicLight Beauty Radiant Duo Blush + Lip Balm
- Goodal Vitamin C Serum + Eye Gel Patch ($20)
- Hotsy Totsy Haus Deafinitely Divine Glow Kit
- Instytutum result-driven skincare gift set ($226)
- Kenra Platinum Blow-Dry Spray ($34)
- Miage ultra-luxury transformative skincare products ($515)
- Potenza RF micro-needling by Cynosure ($10,000)
- Serucell post-procedure restorative recovery serum
Wellness
- 1MD Nutrition’s LiverMD Luxury Mocktail Kit
- Auro Wellness Glutaryl Topical Glutathione
- BlendQuik Personal Portable Blender ($80)
- Helight’s Red Light Sleep Therapy Device ($139)
- Isopure collagen peptides drink mix
- Sound Bath with Kate Schofield & The Earth’s Hum Tuning Fork
Food & Beverage
- Antigua Cruz Añejo Cristalino Tequila 100% Pure Agave
- C60 Power Sugar Free Tart Cherry Gummies
- Eatable Premium Gourmet Popcorn (inspired by the flavors of Happy Hour)
- Élevé adaptogen-infused sparkling water
- Fetcha Chocolates handmade luxury vegan chocolate
- Gin Bothy (award-winning small-batch Scottish gin)
- Karma Nuts’ Cashew Cookies (gluten-free)
- Poppi Reimagined Soda ($9)
- Posh Pretzels’ handcrafted chocolate-covered pretzels
- Windy City Sweets Black Licorice ($80)
Clothing & Accessories
- BAGCEIT portable purse seat ($55)
- Blush Silks beauty pillowcases
- Bored Rebel graphic undershirts
- Cate Brown’s sustainable upcycled designer pillows ($495)
- Dooplikit 3D selfie figurine ($210)
- Elboque sustainable artisan handbags and backpacks ($335)
- HEYDUDE comfortable + versatile footwear
- Jambys “Performance Inactivewear” boxers (with pockets) + JamTee gift set ($86)
- Overnight Travel Bags travel duffel ($250)
- Rose Box NYC luxury long-lasting roses ($500)
- Sattaché shoe bag
- Shinery Radiance Wash Luxury Jewelry Cleaner & Brush Duo
Books
- Be Nice. The End. Simple Wisdom of the Playground Kids by Bryan Scavnak
- Glow: 90 Days to Create Your Vibrant Life from Within by Dr Stacie Stephenson
- Memorable Movie Performances by J.B. Gould
- Safe: A Memoir of Fatherhood, Foster Care, and the Risks We Take for Family by Mark Daley
- There’s Something in the Water from STEM4Real
- ‘You Talkin’ to Me?’ The Definitive Guide to Iconic Movie Quotes by Brian Abrams
Other
- Rubik’s Cube 50th Anniversary Collector’s Edition ($15)
- Smack Pet Food Raw Dehydrated Super Food For Cats
- 10,000 donated plant-based meals for dogs from v-dog (in support of PETA’s Global Compassion Fund)
- Wallis Annenberg GenSpace Gratitude Postcards
