For over two decades, Los Angeles-based marketing firm Distinctive Assets has taken it upon themselves to assemble the “Everyone Wins” consolation prize pack for the Academy Awards’ 25 acting and directing nominees plus host Conan O’Brien – something to soften the blow of losing that gilded statuette (or sweeten the evening for the winners). And the 2025 Oscars gift bag is no less indulgent.
With more than 60 gifts delivered in a Nomatic carry and totaling a whopping value of approximately US$220,000 (AU$350,000), similar to previous iterations of Hollywood’s most OTT present, the headliners are experiential.
Last year, it was a luxurious all-inclusive Swiss getaway for up to 10 guests at Chalet Zermatt Peak priced at US$50,000 (AU$80,000); seven-day wellness retreat from the Golden Door retailing for around US$24,000 (AU$38,500); as well as a three-night stay in a private villa at Saint-Barth Paradise.
In 2025, nominees and Mr O’Brien can expect a four-night stay at the JOALI Maldives resort, five-night wellness retreat at Sri Lanka’s Santani, along with another stay at Barcelona’s five-star Cotton House Hotel.
“My goal when I’m building this bag is that I go, ‘There’s some cool s**t here that I would love to get if I were a celebrity,’” Distinctive Assets founder Lash Fary told CNBC.
“I don’t think you’re ever too rich or famous to get past that. Especially when it’s so much fun stuff.”
Check it out for yourself below.
Oscars Gift Bag Values Through The Years
- 2014 – US$102,000 (AU$155,000)
- 2015 – US$215,000 (AU$325,000)
- 2016 – US$235,000 (AU$355,000)
- 2017 – US$123,000 (US$185,000)
- 2018 – US$121,000 (AU$183,500)
- 2019 – US$176,000 (AU$265,000)
- 2020 – US$261,000 (AU$395,000)
- 2021 – US$235,000 (AU$355,000)
- 2022 – US$149,000 (AU$225,000)
- 2023 – US$126,000 (AU$190,000)
- 2024 – US$178,000 (AU$270,000)
2025 Oscars “Everyone Wins” Nominee Gift Bag Highlights
**NOTE: All known $$$ = USD
- Four-night stay at JOALI Maldives resort (over $23,000)
- Five-night wellness retreat at Santani, Sri Lanka
- Stay at Barcelona’s five-star Cotton House Hotel ($5,200)
- Invitation to virtual wellness retreat from 3d Wellness Retreats ($3,500)
- ArtLipo body contouring with Dr Thomas Su ($25,000)
- Maison Construction home renovation project management ($50,000)
- Bright Harbor personalised disaster recovery services ($3,500)
- Selection of L’Oréal Paris skincare & hair products
- Selection of Miage skincare products
- INSTYTUTUM skincare products ($305)
- AncestryDNA VIP Family History Experience ($25,000)
- Collection of merchandise from Alamo Drafthouse Cinema ($400)
- Daniel Ashley co. pocket squares ($1,570)
- John Boos cutting board featuring a “reversible design, edge-grain construction, & generous thickness” ($240)
- Cannabis products from Dogwalkers ($194), Beboe ($160), Señorita ($80), & RYTHM ($231)
- Live show from mentalist Carl Christman ($25,000)
