The culmination of a decade-plus in digital came to a head two Thursdays ago with the official launch of Boss Hunting’s inaugural print publication: B.H. Magazine.
Conscious of the fact that our readers are barraged with virtually indistinguishable content on a daily basis, we set out to fashion an analogue refuge. One rich with high-quality content, niche insights, and thought-provoking takes — hence the desire to tackle a beast like print in an era otherwise defined by social media and web traffic.
In partnership with Patrón Tequila and Mountain Culture Brewing — and hosted in the depths of Clarence Vault Rooms — we celebrated our debut issue in the esteemed company of longtime readers, brand partners, agencies, as well as magazine talent. Margaritas, canapes, beats, and all.
B.H. Magazine represents just one core pillar of the current Boss Hunting brand evolution, which also includes new branding and a new website (both to be unveiled later in 2024) further cementing our ownership of the domestic men’s lifestyle category.
For this endeavour, the team was joined by former Editor-in-Chief of GQ and Robb Report, Richard Clune, who collaborated with us on the conception and execution of Issue #1.
Aside from the VIPs who joined us — and stayed out with us late into the evening/early into the following morning — we’d like to thank you: the loyal readers who made this all possible.
Take a look at some of our favourite moments from the night below, and order your copy of B.H. Magazine below (or track it down in the wild wherever you pick up quality news).
