Usually, we’d open these athlete-meets-alcohol stories by trying to persuade you that we’re in for something legitimately good. But as far as St Hugo’s ongoing collaboration with Daniel Ricciardo goes… no persuasion is necessary.
Following the success of DR3 Wines – Ricciardo’s much-feted Cabernet Sauvignon, Shiraz and Ric Red produced closely with St Hugo – the partners in wine are back at it again. This time to unveil Enchanté Rosé, which is available now at Dan Murphy’s, or should we say, Dan Murphé.
Built to be a “fun, accessible, and memorable” addition to the dining table, Enchanté Rosé declares this mission statement right from the start line with its bell-bottom, slender-necked bottle and contemporary labelling. The single major flourish? A kaleidoscopic, chrome rose logo inspired by Ricciardo’s own rose tattoo.
Were we to indulge in some car-based metaphors, it’s a relief to know that the actual contents of said bottle (which Daniel himself likens to a “classic convertible”) are as good as its chassis.
Ricciardo, in consultation with St Hugo White and Rosé Wine Lover and Maker Trina Smith and the rest of the winery’s team, decided to make this rosé out of Mataro – a grape variety that has thrived in South Australia for over a century. Suffice it to say it’s a choice that’s paid off deliciously.
Six months of maturation gives it a crisp, mineral mouthfeel, which is delightfully suited to the Aussie climate, and a broad range of nibbles.
“The simplicity of an Italian classic with fresh ingredients” was something that Ricciardo and Smith discussed when a DR3 rosé was initially pitched: sophistication with none of the self-seriousness.
In other words, it’s brimming with big Ricciardo energy.
Full of red berry flavours and summery stone fruit, above all else, Enchanté Rosé pairs best with good company – whether that’s over pâté, croquet, or during the obligatory paddock tour come race day.
“I wanted [Enchanté] to capture that feeling of a sunny afternoon, the charm of great friends, a table of our favourite foods. We’ve created something that captures that,” explained the eight-time Formula 1 Grand Prix winner. As Ricciardo takes on new horizons, Enchanté Rosé arrives as the perfect off-duty drop—laid-back, effortless, and full of character.
For rosé lovers who aren’t bound for Albert Park to kick off the 2025 Formula 1 season, you can catch Enchanté Rosé at its store takeover at Dan Murphy’s South Melbourne.
For the duration of the Australian Grand Prix (14-16 March), this particular outpost of the nation’s biggest liquor retailer will be transformed into an oasis of Enchanté, playfully renamed Dan Murphé – complete with exclusive prizes, like the now-infamous Shoey (or is that Shoé?) Decanter, as well as a Polaroid photo booth. For those further afield, Enchanté Rosé is also available in-store and online at Dan Murphy’s nationally.
Go on, then. Swing through and say g’day. For best results, over a glass of rosé. It’d be rude not to.
This article is presented in partnership with DR3 x St Hugo Wines. Thank you for supporting the brands that support Boss Hunting.
