- Glenmorangie has tapped screen legend Harrison Ford and Australia’s own Joel Edgerton for its delightfully irreverent (and masterfully shot) Once Upon A Time In Scotland global campaign.
- Aside from Ford himself, the brand’s core expressions take centre stage: Glenmorangie Original 12 Years Old, Glenmorangie Infinita 18 Years Old, and Glenmorangie Triple Cask Reserve.
- The 12-episode affair — captured in in the Scottish Highlands — is set to premiere at Sydney’s Lavender Bay House.
While the film industry preoccupies itself with award season chat, Glenmorangie is quietly preparing for the world premiere of its wildly cinematic new global campaign. One that’s been directed by celebrated Aussie multihyphenate Joel Edgerton and stars Harrison Ford, the latter of whom dons a stylish Palace-designed Scottish kilt.
Set to be unveiled in Sydney at Lavender Bay House, against the stunning backdrop of Sydney Harbour during golden hour, the campaign in question has been dubbed Once Upon A Time In Scotland; and takes the form of 12 episodic instalments along with a hero film (all accompanied by still images from acclaimed fashion photographer Lachlan Bailey).
Once Upon A Time In Scotland takes us on an off-script-style journey with Ford to Glenmorangie’s dramatic Highland home where he discovers the “skill and craftmanship that goes into making each bottle of its complex and elegant whisky.”
By all accounts, the gruff yet loveable thespian receives the authentic Scottish experience — from getting a handle on the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt. Which, as you can imagine, is the stuff of viewing gold.
“The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious,” said Harrison Ford.
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“I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
Joel Edgerton added: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent.”
“It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around.”
Glenmorangie’s Once Upon A Time In Scotland starring Harrison Ford is launching this Wednesday night, January 29th. Six full-length episodes and exclusive behind-the-scenes content will initially be available online, with additional releases throughout 2025.
