Pharrell Williams, fashion and music’s favourite multihyphenate for well over a decade, is nothing if not consistent.
After two years at the helm of Louis Vuitton’s menswear studio – not to mention, a blockbuster foray into the world of fine jewellery via Tiffany & Co – the chameleon as well-known for Frontin’ as he is sitting front-row at Paris Fashion Week has just popped the cork on an effervescent collaboration with Moët & Chandon.
The legendary Champagne house (otherwise known as the titular ‘M’ in LVMH) is releasing a quartet of limited editions – each co-designed by Pharrell – informed by a “shared vision of collective joy”.
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Reportedly inspired by Pharrell’s own preference for the renowned Moӫt Brut Impérial, as a wine to pop on special occasions, each new design (which includes a jeroboam and two magnums) is made with celebratory moments in mind.
“When I was old enough to toast with Champagne for the first time,” said Pharrell, “Moӫt & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual.”
Leaning on the same archivist’s tendencies he has displayed throughout his fashion career – at Maisons including Louis Vuitton and Moynat – Pharrell’s primary inspiration in this effervescent new crossover has been the Moӫt & Chandon bow – a design motif in use at the house since the late 1880s.
It’s incorporated in both neck and packaging in the signature trio of ‘Midnight Blue’, ‘Gold’ and ‘Deep Red’ Brut Impérial bottles. Each single is available at Dan Murphy’s and selected venues. True to Moët & Chandon’s reputation as “the preferred Champagne for birthday toasts”, these limited editions can also be purchased as a trio ($240) – a great shout if you happen to be buying for the kind of wine & spirits enthusiast who simply must have one of everything.
Then there are the ‘Bow Creations’, a duo of magnum-sized bottles that (as their name suggests) are both topped with a pearl-embroidered detail, with midnight blue for the version containing Brut Impérial ($1,200) and black for the 2003 Grand Vintage ($1,600).
In another nod to Pharrell’s personal style legacy, the bows on each magnum design may be detached and worn as brooches. These chic, occasion-ready accessories have been produced for the Maison by Parisian textiles firm Baqué Molinié – well-known for their meticulous work with fabric, leather, and gemstone embroidery.
In the Jeroboam category (i.e. 3L), collectors can discover the ‘Jewel Masterpiece’: an even rarer edition of 30 numbered bottles, aptly named thanks to its pearl-encrusted bow (featuring a staggering 7,310 individual beads) and chrome-covered exterior.
Discover the Moët & Chandon x Pharrell Williams global campaign via the short film above.
This article is presented in partnership with Moët & Chandon. Thank you for supporting the brands that support Boss Hunting.
