Even the most poetic of writers would struggle to put the Italian aesthetic into words.
It’s a feeling. La Dolce Vita, they say.
Yet no matter how many vivid descriptions you read of slick vintage Vespas navigating the Amalfi Coast, bottles of Peroni Nastro Azzurro cracked open on a sun-soaked balcony in Rome, or parmesan being lightly crusted onto a bowl of fresh pasta under Duomo di Firenze, you’ll need much more than words and photos to soak up the understated elegance of the Italian aesthetic.
Italy’s deeply-rooted fascination with craftsmanship and beauty is truly multisensory. As such, dialling in the understated elegance of La Dolce Vita is often just a matter of tasting the right food, sipping the right drink and smelling the right scents. Get these details just right and it’s like you’re eternally living inside a Slim Aarons frame or a classic Federico Fellini film, elevating life’s moments with the utmost style.
Call it a life hack if you will, but there are simple ways to bring the Italian aesthetic to life in any situation. At the end of the day, that’s what style is. Whether you’re spritzing on some Acqua di Parma or just simply sharing a Peroni Nastro Azzurro with your mates, you’re using your senses to build an aura around yourself and others.
Because the country has nurtured, respected and elevated its most emblematic exports, it’s best to think of them as tools to imbue the everyday with the flair and passion so synonymous with Italian culture.
Peroni Nastro Azzurro, born out of Rome in 1963, has been around long enough to become synonymous with such an aesthetic. It’s not hard to see or taste why. Those iconic green bottles with the red, white and blue labels have become just as much about living La Dolce Vita than crisp white shirts in a sumptuous seaside port or meticulously tailored suits crowded around picturesque palazzos.
Framed by a dynamic and lively energy, Peroni Nastro Azzurro’s crisp, malty palate is quintessentially Italian. There’s a great sense of place in there, built up consistently over the years by a singular dedication to both craftsmanship and consistency.
And it’s craftsmanship that’s the reason why something like Peroni Nastro Azzurro can be so readily associated with the Italian aesthetic. Europe’s vibrant and varied boot has carefully built such a unique image via a dedication to craft, where artisans are gods and Italy’s most time-honoured traditions most essential.
Peroni Nastro Azzurro’s close association with the Italian aesthetic is by design and has been built through decades of craft. The iconic beer has been brewed for generations with the utmost care and attention to detail, using only the finest Italian ingredients to produce a timeless beer that balances modern sophistication with heritage.
Peroni Nastro Azzurro is servito con stile. That is, it’s served in an Italian style with the flair and sophistication necessary to evoke the Mediterranean lifestyle. You’ll taste it in each sip, centred around the signature Nostrano dell’Isola maize, one of the key ingredients that Peroni Nastro Azzurro famously sources from the small town of Bergamo between the Adda and Brembo rivers.
That distinct alpine freshness you taste? That’s due to the Italian maize’s soil being irrigated by melted snow from the nearby Alps. Understand that and you’ll understand this – Peroni Nastro Azzurro is a masterclass in recreating the dreamy locations of Italy.
Use this to your advantage and your every day is just another sojourn through the zesty streets of Italy.
