Elon Musk Releases Tesla GigaBier Made From “Cyberhops”
— 6 April 2023

Elon Musk Releases Tesla GigaBier Made From “Cyberhops”

— 6 April 2023
Nick Kenyon
WORDS BY
Nick Kenyon

While everyone waits for the public release of the actual Tesla Cybertruck, Elon Musk continues to release products inspired by the as-yet-unreleased electric ute, with recent examples including the children’s Tesla Cyberquad bike and more recently the Tesla Sipping Glasses that didn’t stand up by themselves. Musk’s latest overpriced offering is Tesla GigaBier, which takes the form of the increasingly anticipated Cybertruck and contains traditionally made German beer.

Naturally, it’s a limited edition that justifies itself as paying tribute to the “500-year tradition of German Reinheitsgebot beermaking,” and arrives in the sweet but malty form of a pilsner style. What will really get the tech bro’s hearts pumping is the fact that Tesla GigaBier is brewed from the EV automaker’s “exclusive strain of Cyberhops,” a detail that’s about as convincing as the recent MoonSwatch that was “produced exclusively once a month during [the] full moon”. Please.

If the “cyber” and “giga” prefixes weren’t already enough to see you reaching for a good old can of VB, Tesla’s new hoppy concoction arrives in a futuristically-styles glossy black container that presumably justifies the €89 (AU$144) price for a three-pack of the stuff. Maybe by the time you finish a box or two, you’ll forget that we’re all still waiting for the Tesla Cybertruck to arrive.

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Nick Kenyon
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Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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