Vintage Cellars is celebrating the relaunch of its customer rewards program in a bigger way than any of us could have expected. As the Vintage Cellars Wine Club morphs into the more expansive VC Club, the team behind the dependable bottle shops is set to give away a bottle of Yamazaki 55, the ultra-rare Japanese whisky which smashed records in 2020 with a hammer price just north of AU$1 million at auction in Hong Kong. Vintage Cellars’ Yamazaki 55 giveaway marks the first time the average Aussie consumer will have a chance to add the highly sought bottle to their collection, for something as simple as signing up to the VC Club and buying some alcohol.
Vintage Cellar’s VC Club launched today, essentially simplifying the popular Vintage Cellars Wine Club and making it easier to access loyalty rewards and member-only pricing. If you want to be in the running to win a bottle of the Yamazaki 55, entry to the competition is as easy as signing up to the new program and making a purchase of $100 at Vintage Cellars between now and April 26th.
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A few members of BH recently had the chance to try a dram of the Yamazaki 55 at a special tasting event held at Sydney’s lauded Tetsuya’s late last year. The nose is unlike anything you would have experienced from a whisky, and the palate is similarly distinctive, having been built from spending over 55 years maturing across both Japanese mizunara casks and white oak casks.
The Yamazaki 55 is the oldest Japanese whisky ever released by the prolific Suntory distillery. The 55-year-old is a blend of rare single malts aged initially under the watchful eye of Suntory founder Shinjiro Torii, and later Suntory’s second Master Blender Keizo Saji. Along with 5th generation Cheif Blender Sinji Fukuyo, Torii used very specific blending techniques to form the rare Japanese whisky.
The lucky winner of the Yamazaki 55 will be announced after the eight-week competition closes on April 26th.
