When it comes to the topic of Champagne – particularly around the time of the holidays – it’s only natural for everybody to have their own (very subjectively determined) favourite. Yet nobody in their right mind would dispute Moët & Chandon’s reputation as one of the ‘great’ Champagne houses in the public eye: a status it continues to defend through a combination of lucrative sales; ambitious winemaking initiatives; and crucially, some of the most thrilling activations in the business.
As ever, the Boss Hunting team bore visceral slightly-too-buzzed testimony to that when we attended the opening of Moët & Chandon ‘Effervescence’ – a 3-day extravaganza, orchestrated by the eponymous Grande Maison every year in some picturesque Sydney location.
For 2023, Effervescence took place in the lush confines surrounding Mrs. Macquarie’s Chair, with the escarpment that abuts the landmark bathed in the warm sunset hue of a multistory pop-up: purpose-built to host 300 of Moët’s most prominent associates in Australia.
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With luminaries including Sapphire Project ambassador Ian Thorpe and Merivale principal Justin Hemmes in attendance, Moët’s guests were treated to what (I can only anecdotally assume) amounted to a biblical amount of Brüt – poured from hundreds of magnums by an army of liveried waiters, flitting like so many fizz-slinging ninjas between the assembled crowd.
The sheer volume of revelers in attendance was explained instantaneously when – in one of the evening’s furtively circulated rumours – DJ and award-winning musician Calvin Harris materialised on stage, playing a barnstorming hour-long set that cycled through a number of singles from his latest studio album (Funk Wav Bounces Vol. 2) and the proverbial tuneage that everybody came for, including such certified hits as One Kiss and How Deep Is Your Love.
Take a look at a selection of the evening’s highlights below.
