Following some major attention at CES earlier this year, Hisense has now brought to Australia the company’s finest series of smart TVs to date. And while most consumers would be familiar with TV technologies like OLED and QLED, we actually think 2023 is the year ULED finally has its time in the sun, in more ways than one.
Modern TV technology is typically dominated by acronyms such as OLED and QLED. And while plenty of consumers usually pay more attention to the software features of their new flatscreen, it’s actually the backlight technology that serves as the most important part of any unit.
Hisense’s proprietary TV technology ULED is a comprehensive collection of technologies designed to present the ultimate TV experience. To celebrate ten years of pioneering ULED TV technology, Hisense has not only introduced the ULED X as its new flagship model but has completely redesigned the panel to offer what could very well be a game-changer for the average sun-soaked Aussie lounge room.
What do we know about Hisense’s X factor?
The innovative game-changer behind this product is Mini-LED X. Less than half a grain of rice in size, each Mini-LED backlight works to deliver a wider colour palette and clearer and brighter picture. Given a smart TV is usually a costly investment, it quite literally pays to be across how an elaborate backlighting system such as Mini-LED works, so you can pick a model that just makes sense for your home.
The ULED X uses 20,000 Mini LEDs with over 5,000 dimming zones. Doing some quick maths, that means each zone only has 4 lights it needs to control, presenting exceptionally tight and rapid control for incredible and immediate contrast. This major boost in efficiency translates to the deep inky blacks OLED TVs are renowned for, while also eliminating backlight bleeding and enhancing brightness considerably.
In terms of picture quality, the most important thing to understand about the ULED X is this. Hisense has gone and achieved superior environmental contrast and dynamic range, resulting in realistic on-screen picture quality due to the tightening of what TV manufacturers call dimming zones.
Other important stuff
Display technologies are important, and all have different ways of trying to achieve the ultimate picture quality. Contrast and brightness are always the main concerns for consumers and these crucial elements rely on how a specific TV uses its pixels to adapt to any content in real time.
The end goal is always deeper immersion, but there are a few other metrics to be aware of such as viewing angles and anti-glare technology. Take the 85-inch ULED X for example. It’s a 4K display that’s been reworked to deliver the brightest viewing experience on the market and is equipped with a Dynamic X ultra-low reflection panel which significantly reduces glare and ensures you can keep those curtains open as you watch your favourite film. The new panel also features 30% wider viewing angles than previous models, and a full suite of features such as Dolby Vision built in, HDR10+ Adaptive, Dolby Vision IQ, high-speed Wi-Fi 6E, FreeSync Premium and CineStage X 4.1.2 Surround.
Innovation that raises the bar
It’s completely fine if you aren’t familiar with those features or acronyms as Hisense is doing its part to simplify the jargon and communicate to consumers what matters. What we know is that the ULED X will not only present the perfect balance of contrast and brightness – something every TV manufacturer strives for with year-on-year improvements – but also superior on-board audio with a built-in subwoofer, upscaling technology and a content hub that’s easy to navigate, is customisable, and works seamlessly with the company’s full range of smart home devices.
Gamers should be very satisfied with FreeSync Premium too. This feature helps lower input latency while also making any noticeable tearing a thing of the past. Given consoles like the PS5 and Xbox Series X|S demand more powerful TVs, the ULED X is able to step up to the occasion with confidence.
With the ULED X representing the best of contrast and brightness, Hisense has struck TV manufacturing gold. 10 years on, and it feels like ULED is well and truly ready to step up to the plate and become the next big buzzword for home entertainment setups across Australia.
ULED X headlines Hisense’s expansive 2023 ULED TV lineup for 2023 and is now available in both 75-inch and 85-inch sizes.
This article is sponsored by Hisense. Thank you for supporting the brands that support Boss Hunting.
