I’ve been lucky enough to play with some pretty outrageous toys in my time. From million-dollar timepieces to some of the fastest cars in the world, it’s rare I’m blown away by a piece of kit. But nothing quite prepared me for the sheer scale of the Hisense 110UX. A 110-inch, $25,000 beast of a television that sets a new benchmark in home cinema size.
To experience it properly, we were invited by Hisense to a suite at the W Sydney, arguably one of the most impressive new hotel openings in the country. There’s something about seeing a TV this size sitting in a luxury suite that just makes sense. It’s decadent, a little over the top, and downright glorious. From the moment I stepped through the door and saw it perched against the backdrop of Sydney Harbour, I knew I was in for something special.
The (U)X Factor
Let’s start with the obvious: this thing is huge. At 110 inches, the Hisense 110UX is impossible to ignore regardless of where it’s placed. The ultra-slim bezels and razor-thin profile make the screen feel even larger, while the black metallic frame gives it the kind of premium look and feel that fits perfectly into a space like the W Sydney suite.
In a room full of designer furniture and art pieces, it still stole the show. It’s the kind of tech that demands you stop what you’re doing and pay attention. I’ve been around big TVs before (we’ve got a 75-inch Samsung on the wall in the office), but none have the same presence as this one. I immediately started picturing it in my living room at home, before quickly realising I might need to knock down a wall or two to make it fit.
So what’s the picture like?
As someone who takes their movie nights very seriously, I couldn’t wait to see what the 110UX could do. Hisense’s ULED X technology combines mini-LED backlighting with over 40,000 local dimming zones, which, for those who aren’t across the jargon, basically means it delivers super deep blacks, while at the same time giving colours a level of vividness you didn’t know possible at this size.
I loaded up a 4K version of Dune, and from the moment the first sandstorm appeared, I was hooked. The contrast was mind-blowing. The bright whites of the desert dunes popped without a hint of blooming, while the deep shadows felt inky and rich, with zero loss of detail. At 10,000 nits of peak brightness, it’s bright enough to handle even the harshest daylight streaming through the suite’s massive windows.
And the sound?
Most TVs of this size rely on external soundbars or speaker systems to deliver decent audio, but not the 110UX. Hisense has loaded it with an integrated Dolby Atmos sound system, and to be honest, I was half-expecting thin, tinny audio given the sheer size of the screen, but it’s surprisingly good.
Sitting on the couch with Top Gun: Maverick cranked up, I could hear the rumble of engines, the whoosh of fighter jets zipping past, and even the faint rustle of leaves in the background. The audio filled the room, bouncing off the walls and ceiling to create an experience that felt bigger than the space itself. While a dedicated sound system would still take it up a notch, the built-in setup is genuinely impressive.
What’s the verdict?
Make no bones about it, the 110UX is a serious investment. But for those who demand the best, who want a home cinema setup that’ll make you the envy of your mates, the 110UX delivers in every possible way.
Walking out of the room, I couldn’t stop thinking about the Hisense 110UX. The picture quality is stunning, the sound is better than it has any right to be, but the sheer size is really what makes this TV special.
At $25,000, it’s not exactly an impulse buy, and admittedly Hisense’s software could be better, but for those who live for the finer things – for those who want to turn their living room into a cinema or their games room into a next-level arena – the Hisense 110UX is worth every cent.
Is it overkill? Absolutely. Do I want one anyway? You know it.
