While they may have bent the knee to the SUV trend and reluctantly gotten on board with the electric vehicle revolution, Ferrari CEO Benedetto Vigna has reiterated you won’t ever see a self-driving Prancing Horse. At least not in this lifetime.
“In the cabin, there are four kinds of software. There is performance software, there is comfort software, there is infotainment software, and there is autonomous… The last one, we don’t care,” Vigna, who entered his position in late 2021, said at the Financial Times’ Future of the Car Summit recently hosted in London.
According to Business Insider, the company executive would go on to wax poetic about the “soul of the car” while revealing exclusivity would still be a priority as they shifted towards the EV space.
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Given the iconic automaker’s longstanding mission statement is to manufacture luxury rides people actually want to drive themselves, the concept of letting tech take the wheel defeats the entire purpose of owning a Ferrari. And it’s something Vigna has consistently touched upon in the past.
In conversation with Bloomberg back in June, Vigna affirmed: “No customer is going to spend money for the computer in the car to enjoy the drive. The value of the man, of the human at the centre, is fundamental.”
“The AI guys had a ride with our test driver. When they got out from a Ferrari, they told me, ‘OK Benedetto, our presentation is useless.'”
Tesla fanboys must be punching the air right now.
