- In defiance of economic headwinds faced by the luxury market, Lamborghini is currently enjoying its best year of sales.
- Lamborghini delivered 8,411 vehicles globally by the end of September 2024, generating €2.43 billion (AU$3.95 billion) of revenue — that’s a 20.1% jump compared to 2023.
- Lamborghini’s existing hybrid range represents a significant factor in this extraordinary demand — the $1 million Revuelto currently has a two-year waitlist.
Inflation and the cost of living crisis might be forcing most of us to consider how we’re spending, but some brands appear to be immune to the current economic climate.
Against all odds, Lamborghini is enjoying its greatest year of sales since it was founded over 60 years ago, with some models boasting multi-year waitlists and others sold out entirely.
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According to the Volkswagen Group-owned automaker’s latest quarterly report, it delivered a total of 8,411 vehicles in the first three quarters of 2024, up 8.6% compared to last year. This translates to €2.43 billion (AU$3.95 billion) in revenue and €678 million (AU$1.1 billion) in operating profit, which is an increase of 20.1% and 9.8% respectively compared to 2023.
“The extremely positive performance we are seeing is the result of an unprecedented chapter for Automobili Lamborghini, marked by the introduction of three new cars in just 18 months and culminating in the significant milestone of fully hybridising our range with the presentation of the Lamborghini Temerario,” said Lamborghini CEO Stephan Winkelmann in a statement.
“This is a crucial moment for the company, highlighting the importance and impact of the transformation we are experiencing.”
In Australia, Lamborghini is enjoying even stronger success. In total, 244 vehicles were delivered so far this year, representing a 26.4% jump compared to 2023.
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The next few years are also forecasted to be strong for Lamborghini. The waitlist for the Revuelto (which costs over AU$987,000) currently exceeds two years; all units of the Urus SE for 2025 have already been spoken for; and the new Temerario that was launched in August as enjoyed, “a very positive response from the public.”
In contrast, the world’s largest luxury conglomerate LVMH posted a 2% revenue drop across all of its brands for the first three quarters of the year, with wine and spirits struggling the most with an 11% dip. LVMH’s report was cautiously optimistic (that 10-year Formula 1 partnership was a highlight), but described its outlook as contending with an “uncertain economic and geopolitical environment.”
