- Come October, Ferrari will officially break cover on its inaugural fully electric vehicle (EV) in a “unique and innovative way,” says CEO Benedetto Vigna.
- While not much is currently known about the forthcoming EV, footage of a test mule has hinted towards a four-door vehicle with Purosangue-like design cues.
- This battery-powered Ferrari represents one of six new models the legendary Italian marque plans to roll out in 2025.
In a move that has purists clutching their V12s and the environmentalist crowd cheering, Ferrari is set to unveil its first fully electric vehicle (EV) this October.
This landmark model is on track to join the ranks of the Prancing Horse’s traditional V6, V8, and V12-powered models — as well as hybrid examples such as the beloved SF90 Stradale, 296 GTS, and 296 GTB — marking a significant shift in the brand’s storied motoring history.
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While Ferrari remains tight-lipped about the specifics (“Don’t ask me anything about the electric car,” said CEO Benedetto Vigna), spy shots have surfaced of a camouflaged Purosangue-esque prototype, complete with faux exhaust pipes that emit a synthesised low-pitched V8 rumble.
As pointed out by Car Expert, it’s clearly taken notes from the likes of Hyundai’s Ioniq 5 N by preserving the “aural experience” of an internal combustion engine. One of several “driving thrills” global marketing director Emanuele Carando has ensured will remain to honour the automaker’s longstanding values.
The upcoming EV is also expected to feature a new body style; possibly a four-door design that sits between a hatchback and a shooting brake, potentially adding another family-friendly option to Ferrari’s lineup right next to the aforementioned Purosangue; as well as headlights we’ve seen on the Roma.
Suffice it to say, Ferrari has ambitious plans for its electric future, with hopes this emerging category will eventually account for 5% of its annual sales by as early as 2026. Based on 2024 figures, this translates to approximately 700 to 800 units next year.
The EV is being produced by Ferrari’s dedicated “E-Building” at its Maranello facilities, indicating a ground-up design approach rather than reliance on external suppliers. Notably, former Apple chief design officer Sir Jony Ive and his design collective LoveFrom have been involved in the project from the outset, contributing to elements such as the steering wheel and infotainment system.
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While a price obviously hasn’t been announced yet, a company insider told Reuters the starting figure will hover around the €500,000 ($827,500) benchmark.
As Ferrari steps further into the electric era, the automotive world watches with bated breath. Will the brand’s first EV deliver a genuinely exhilarating experience synonymous with the Prancing Horse, or will it leave enthusiasts longing for the roar of the glory days?
Only time will tell. Keep an eye out here for key details on the Ferrari EV (confirmed specs, release date, Australian price, etc).
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