We finally have an answer regarding the fate of Budweiser’s beer stockpile, which has been sitting in a warehouse – untouched(!) – ever since Qatar enacted an eleventh-hour ban on alcohol in all stadiums for the 2022 FIFA World Cup.
Rather than let all those sweet, sweet brews go to waste, the major tournament sponsor has shrugged off the massive blow by generously offering every last can to whichever country eventually prevails victorious.
“New day, new tweet. Winning country gets the Buds. Who will get them?”
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“Where there is a celebration, there is always a Budweiser,” a spokesperson for Anheuser-Busch InBev, parent company of Budweiser, recently told MarketWatch.
“In that spirit, Budweiser wants to bring this celebration from the FIFA World Cup stadiums to the winning country’s fans.”
“We will host the ultimate championship celebration for the winning country. Because, for the winning fans, they’ve taken the world.”
If we refer to the statistical probabilities generated by everyone from Oxford University mathematics geniuses to the experienced cabal over at Stat Insider, it would appear Brazil will most likely be sucking down a few cold one when this is over. Or several.
And I suppose it’s a good thing Qatar made history as the very first host nation to lose an opening FIFA World Cup game after this morning’s 2-0 spanking from Ecuador. Because they clearly don’t know how to properly treat a slabrador.
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The subject of beer – and all grog in general – has been a contentious issue for the 2022 FIFA World Cup ever since Qatar was confirmed as the host nation.
Almost immediately, there was uncertainty surrounding how everything would go down in an Islamic country for the very first time, especially given the deal with Budweiser. Now, whatever progress the Qatari authorities had initially feigned has abruptly dried up (or so to speak), leaving countless to inconveniently seek liquid comfort at official fan zones and hospitality suites.
Beyond the everyday punter’s experience, Qatar and FIFA’s joint decision to ban beer in stadiums will reportedly cost the latter around $70 million, according to news.com.au, as Budweiser seeks compensation by way of discounted advertising fee.
Either way, there’ll certainly be an opportunity to avenge this loss come the 2026 FIFA World Cup, which is to be held in the United States, Mexico, and Canada. Budweiser has locked in yet another deal valued at approximately $170 million, and in three countries known for their appreciation of cerveza, no less.
