To celebrate its partnership with McLaren Formula 1 Racing Team, Jack Daniel’s Tennessee Whiskey wants to shout you a high-octane (and luxe) ride this coming Melbourne Grand Prix weekend.
Whether you’re getting amongst it at Albert Park or simply getting out and about in town, “Jack’s Rides” will be available from 12:00 PM each day; starting on Friday, March 22nd and wrapping up come race day (Sunday, March 24th).
How does one book this too-good-to-miss opportunity?
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To book a ride in a supercar chariot, simply register your name with the ‘Jack’s Host’, which you’ll find at the entrance of these designated venues: Next Hotel on Little Collin Street and South Melbourne’s iconic Golden Gate Hotel — the latter of which is just a short stroll from the Albert Park entrance.
You’ll be picked up in pairs and assigned a separate car each. But fear not… given these road rigs have been kitted out with onboard headsets, communication with your fellow passenger/teammate won’t be a problem in the slightest.
Once the sun goes down (and until 10:00 PM each night), there’ll be an option to add another stop from the Golden Gate Hotel to either George on Collins or Good Heavens (the city’s largest rooftop bar) for a few post-track beveraginos.
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Bonus: each ride also entails a complimentary Jack Daniel’s cocktail at the “finish line.”
“Our partnership with the McLaren Formula 1 Racing Team is all about giving fans unique opportunities to celebrate the best in team sport,” said Tom Rogers, Senior Brand Manager at Jack Daniel’s Australia.
“Through offering rides in some of the most exclusive supercars in Australia, we’re so excited to be giving fans the chance to not only see, but feel first-hand the thrill of being part of the pinnacle of racing.”
Learn more below.
