Ask pretty much anyone on the planet to name you a luxury watch brand and the answer you’ll get will almost wholeheartedly be Rolex. Travel to street corners in the farthest-flung countries around the globe with a GDP the same size as the Swiss watchmakers themselves, and you’ll find blokes trying to sell you a knock-off example of – you guessed it – a Rolex.
Where does this fascination find its historical roots? How does a single watchmaker come to be known as ‘the male engagement ring’? This short clip will give you the quick wrap up of Rolex’s 115-year history.
