It’s been a while since a pair of Oakleys caught our eye, but the famed eyewear brand’s latest collection is more than worthy of your attention.
In a debut collaboration between Oakley and Danish cycling apparel brand Pas Normal Studios, we’ve been treated to a capsule that encompasses casual and performance sunglasses, as well as a select range of clothing for on and off the bike.
The Oakley x Pas Normal Studios partnership marks a milestone for both brands, celebrating the spirit of cycling — regardless of whether your preferred speed is full gas racing or leisurely rides on the weekend. This collaboration introduces a range of products that integrate Oakley’s iconic eyewear silhouettes with Pas Normal Studios’s distinctively modern colour palette.
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The range also features pieces of high-performance kit designed specifically for cycling, including Pas Normal Studios’ ever-popular technical jerseys and bibs, plus casual wear that can be worn off the bike.
“For me, cycling is the journey and not the destination,” said Karl Oskar Olsen, Pas Normal Studios Co-Founder & Creative Director.
“Collaborating with Oakley, one of the strongest brands in the industry with its rich history is a natural progression of where we want to take Pas Normal Studios.“
Brian Takumi, Oakley VP of Brand Soul & Creative, added: “Partnering with Pas Normal Studios, we fuse two iconic sports styles and distinctive brand essences.”
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“Cycling put Oakley onto the map as a performance leader of technology and design in 1984. Pas Normal Studios is an exciting evolution from being focused on the pure competitive side of the sport to the culture of what drives it.”
The Oakley x Pas Normal Studios collab will be available to purchase from April 30th at select retail outlets for both brands.
