Sydney Is Getting An Entire Concept Store For The Adidas x Song For The Mute Collab
โ€” Updated on 29 January 2023

Sydney Is Getting An Entire Concept Store For The Adidas x Song For The Mute Collab

โ€” Updated on 29 January 2023
Randy Lai
WORDS BY
Randy Lai

If thereโ€™s one cult-like Aussie fashion label you choose to delve deeper into this year, my 10 cents is that it be Song For The Mute. Better known as โ€˜SFTMโ€™ to devotees, the Sydney luxury clothing brand (operating out of a suitably Bat Cave-esque atelier in Glebe) has come a long way in the past 12 years. Thereโ€™s no truer proof of that than their ongoing partnership with Adidas: an achievement that makes it the first homegrown talent to be tapped by the makers of the Ultraboost and Samba.

Originally affiliated with that whole โ€˜Goth Ninjaโ€™ fashion subculture โ€“ populated by brands like Rick Owens and Boris Bidjan Saberi โ€“ SFTM has matured and evolved across a decade. Creative Director Lyna Tyโ€™s FW22 collection (simply entitled โ€˜Les Olympiadesโ€™) brings a brutal, towerblock swagger to both sportswear and classic tailoring silhouettes โ€“ inspired by her own childhood growing up in the titular Parisian district (known for its large Chinese and Vietnamese enclaves).

Song For The Mute

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Those cosmopolitan influences are cropping up again in the Song For The Mute x Adidas collection: a unisex release that includes sweats, outerwear, shirting and additional colour ways of the SFTM-001 sneaker. The latter debuted earlier this year in August โ€“ originally as an APAC exclusive, in a tidy run of 100 pieces. Fortunately, the general format remains unchanged and still takes its inspiration from Adidasโ€™s Y2K-inspired Shadowturf design. Thatโ€™s then overlaid with a full suite of proprietary tech, including the Torsion arch stabilisation and adiPRENE+ (Adidasโ€™s signature elastic insert offering a dynamic response to the movement of each wearerโ€™s feet).

The whole collab is scheduled to drop on 23 September โ€“ at a pop-up in Paddington purpose-built for the occasion โ€“ but until then, avail yourself of a handful of our favourite looks below:

Song For The Mute

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Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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