We all know that high end sneakers have become a massive movement over the last couple of years. Ever since the great Kanye dropped his first Yeezy collaboration, the world of fashion was never the same. All these popular street brands begun to exist in the internet sphere, creating insurmountable hype via social media and word-of-mouth.
So it’s truly an epic time to be a hypebeast, collector, sneakerhead or whatever you want to call it. But it’s always felt like Aussie creators were missing out on the action. Brands like Ksubi have taken up the forefront of clothing, but no one has ever truly captured the sneaker side of the market. That was until the good folks at Athletikan came along and created some massive hype around their sneaker releases like we’ve never seen before.
With super lightweight designs coming in minimalist palettes and silhouettes, the Melbourne based label has taken the market by storm. They’ve managed to create a unique hype through their super exclusive release method. Limited drops involving only 500 pairs have created crazy demand, selling out in 48 hours across the board. The classic Triple Blacks are at the forefront along with the newly launched Triple White and Beige colourways, ensuring you’re sorted in any situation from nights out to working out.
These bad boys are so exclusive and in demand that the only way to cop a pair right now is to sign up to their waiting list, so you know you’ll be rocking a rare selection whenever you’re out and about. With Athletikan’s next drop coming up on February 13th (7pm sharp), set your alarms and get in quick to secure a super slick pair of kicks.
Keen to cop? Head to athletikan.com and secure your spot.
