BOSS and Russell Athletic first announced that they were working together towards the end of last year, teasing a casualwear capsule collection that married both brands’ archives in a seamless, stylish fashion. Late March 2021 was promised as the official launch date for the BOSS x Russell Athletic capsule, and thankfully there have been no unforeseen push-backs – the drop is now available globally for all you streetwear fiends.
Borrowing inspiration in equal parts from tailoring and sportswear, the highly functional clothing and apparel featured in this co-branded capsule totals around 30 pieces and has apparently been a very long-time coming.
Hugo BOSS Chief Brand Officer Ingo Wilts suggested last year that a desire for new forms of casualisation fuelled their decision to partner with Russell Athletic, who invented the iconic sweatshirt almost 100 years ago.
When it was first announced in October 2020, Wilts recalled that a Russell Athletic sweatshirt was amongst his very first purchases when he was moved to the U.S. He’s wanted to “do something” with the brand ever since, making this a project that’s as much about personal passion as it is about street fashion.
The unisex capsule is obviously geared towards creating some new off-court classics for those who want a more seamless blend between the worlds of fashion and sports.
Included in the newly released capsule are co-branded hoodies, sweatpants, an eye-catching rose-coloured single-breast suit, various shirts, as well as caps, beanies, and socks. The sporty details and retro-inspired colour palette can be seen across each relaxed-fit piece, setting the capsule apart from mostly anything else in the world of casualwear right now.
Sketching a sportier aesthetic onto BOSS’ typical pieces, particularly the $899 BOSS Suit, is the kind of harmonious marriage between both brands that we like to see – a splicing of two very well established design languages that may just go on to impact the way each brand approaches their respective styles further down the track.
