Surrounded by a certifiably legendary crew of friends and associates โ which has previously included everybody from Steve Buscemi to Adrien Brody โ one canโt help but marvel at the sheer clout Ronnie Fieg, co-founder and designer behind streetwear empire Kith, must possess.
Now, to celebrate the return of Kith x BMW โ an ongoing lifestyle partnership between the respective clothier and Bavarian Motor Works โ Fieg has once again pulled a hat trick: this time tapping the plaintive, thousand-yard countenance of one Edward Norton.
A serious, oft-infuriating actor who has carved out an enviable body of cinematic work that includes Moonrise Kingdom and American History X, Norton is pictured here romping through a series of farms and villages outside Munich โ BMWโs ancestral stronghold.
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The award-winning Fight Club thespian is captured alongside two iconic EVs: namely, the cutting-edge i4 M50 and a 1972 BMW 1602 (the marqueโs first-ever electric car). These particular examples have both seen customisation at the hands of Fieg, who is known to be a prolific collector of vintage BMW. Because, of course he is.
Notably, the M50 (sporting a delectable green-over-tan package) will be going under the hammer at Sothebyโs New York commencing 7 October โ marketed as phase one in the โmulti-faceted experienceโ that is Kith x BMW. As is now customary with these hype-manufacturing exercises, a portion of all auction proceeds shall go to the Maasai Wilderness Conservation Trust: an organisation dedicated to the protection of biodiversity in East Africa.
As for Nortonโs wardrobe, the entire Kith x BMW collection is made up of a meaty 51 pieces: spread in Fiegโs typical fashion across an array of clothing, accessories and assorted โBMW lifestyleโ paraphernalia. At the time of writing, shoppable styles have yet to drop over on the Kith website, though itโs a good bet there will be a smattering of irreverent items โ Iโm thinking licence plates and canteens โ to go alongside more expected fare.
Styling for Norton suggests an element of geriatric steeze: between his quasi-cravat situation and the inclusion of multiple outerwear styles cut in Manteco wool, Fieg has clearly had a lot of fun designing a collection that satirizes archetypal BMW owners of a certain upbringing and era. Fortunately, like so much other great satire, it all comes from a place of love. Hit the link below to view the entire campaign.
