- The forthcoming menswear crossover is inspired by four style ‘archetypes’: including the ‘Artist’, ‘Traveller’, ‘Entertainer’ and ‘Entrepreneur’.
- The campaign features an all-star cast including actors Pierce Brosnan and Lakeith Stanfield, alongside legendary film director Martin Scorsese.
- Kith & Giorgio Armani will be available to purchase online, beginning Friday September 13th (EST).
Just when you thought fashion bros were well and truly Kith’d out, the New York brand go and pull the proverbial rug out from under them with a multi-chapter, multi-personality campaign — created to celebrate the arrival of its first collaboration with Giorgio Armani.
The Milanese colossus of fashion has lent its expertise in fabric innovation and timeless tailored clothing to Kith, with the two working together on a collection of suits, sportswear and accessories that are inspired by the various archetypes who populate the “Giorgio Armani universe”.
Longtime fans of Ronnie Fieg are probably already way ahead of me.
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In now-textbook Kith fashion, Fieg has enlisted four iconic individuals from the realm of pop culture — to embody the archetypes that provide the creative framework for this highly anticipated crossover.
Over the years, the New York streetwear-slash-lifestyle label has been able to enlist guys like Bryan Cranston and Ed Norton in its previous campaigns, so — once you throw the even greater halo of a legendary designer like Giorgio Armani into the mix — it’s unsurprising that this collection’s key cast includes Martin Scorsese, Lakeith Stanfield and Boss Hunting‘s favourite elder statesman, Pierce Brosnan.
Scorsese, in particular, in an inspired addition to the campaign. The American auteur, behind such pictures as Goodfellas and Killers Of The Flower Moon, has a well-documented friendship with Armani himself: having made the designer the focus of a short documentary, Made In Milan (1990), as well as a devotee of the label’s clothing.
Briefly: all of the kit on offer looks perfectly desirable. Few, if any, designers demonstrate this much consistency when it comes to crafting outerwear — the ‘Entertainer’ shearling coat, as modeled by Stanfield gets a big thumbs up — but, the main attraction here is definitely the sheer wattage of star power both labels have been able to generate by working together.
Lawrence Schlossman, one half of the infamous men’s fashion podcast Throwing Fits sums up our sentiments about this forthcoming collection perfectly. “Kith has made it their brand to collab with everyone so no collab feels wrong,” he says.
“Because if it exists: it’s for Kith. This kinda makes sense: it makes Giorgio younger and cooler, and then it makes Kith high-end.”
Browse a selection of our favourite fits from the Kith x Giorgio Armani lookbook below.
