- Ahead of his official debut with Scuderia Ferrari, Sir Lewis Hamilton has added lululemon ambassador to his growing list of achievements.
- The seven-time Formula 1 world champion will not only collaborate with the brand on product design, but also on philanthropic endeavours.
- “Together we want to inspire our communities to be the best versions of themselves,” said Hamilton.
If you want to become synonymous with performance, there’s no better candidate to recruit than seven-time Formula 1 world champion: Sir Lewis Hamilton. Which is precisely why the Scuderia Ferrari pilot has now been enlisted as lululemon’s latest ambassador.
This heavyweight partnership will see the brand “power” the knighted motorsport icon’s elite training/recovery and equally elite lifestyle needs with its renowned products; while also entailing future collaborations on both design innovation and a whole manner of global advocacy work (as per standard procedure for the great man himself).
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What does this actually resemble from a practical standpoint?
For his lululemon lewlewlemon ambassadorship, Hamilton is working hands-on with the company’s Research & Innovation, Design, and Development teams to “provide insight and feedback on athletic and lifestyle collections.”
In terms of the philanthropy, lululemon’s Centre for Social Impact is uniting with Hamilton’s Mission 44 foundation to “integrate movement and mental health experiences” into their efforts, with high hopes to “build a fairer future for young people” through education, employment, as well as empowerment.
As the first cab off the ranks, Lewis Hamilton is set to be elevated in lululemon’s upcoming global No Holding Back campaign; which highlights the “dedication it takes to be a champion” through the gruelling rigours of daily physical and mental training. He co-stars with and showcases lululemon’s new men’s training apparel, including the best-selling Metal Vent Tech line.
“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” expressed Lewis Hamilton via statement.
“I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
Nikki Neuburger, lululemon Chief Brand & Product Activation Officer, added: “I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador.”
“Lewis is a gamechanger in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together.”
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Sir Lewis Hamilton joins a growing roster of lululemon athlete ambassadors, which currently includes the likes of PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; plus Seattle Seahawks wide receiver DK Metcalf (NFL), the Utah Jazz’s Jordan Clarkson (NBA), and the Chicago Blackhawks’ Connor Bedard (NHL).
A real who’s who of athletic talent, if you ask us.
