Following a surprisingly popular series of co-branded pub activations in 2021, Palace is reteaming with Belgian beer juggernaut Stella Artois for a full capsule collection — going live in the UK on June 28th, 11 AM BST.
Just in time for Wimbledon, this particular capsule has an appropriately tennis-themed lean: from coach’s jackets to short-sleeved polos, in an array of colourways that’ll get a nod of approval from the geezers at your local pub (it’s no coincidence that Stella is also the long-running official beer of Wimbledon).
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This go-round, Palace has even tapped a third partner in the guise of Slazenger. The British sporting goods label’s most visible contribution is a tri-colour racket and canister of balls — emblazoned with the Palace Artois signature.
As for our personal favourite: it’s hard to go past the co-branded gym bag. Loosely modelled after vintage tennis duffels, the exterior includes three external pockets. Perfectly sized for several cans of frosty-cool Pilsner.
The jury’s still out as to whether both brands will be bringing back the Palace Artois pop-ups to coincide with this latest capsule, but in the meantime, you can check out the full range of merch (and market-specific drop dates) at Palace’s webshop below.
