Just in time for summer, Australian fashion favourite Venroy has drawn back the curtain on its new retail concept at Bondi Beach: adding another pivotal location, in Sydney’s Eastern Suburbs, where shoppers can enjoy the homegrown brand’s range of irreverent unisex clothing and accessories.
As of last month, the brand has even launched its own signature Eau de Parfum, ‘Paradiso’: an easy-wearing Iris and Neroli number that you’re sure to find inside Venroy Bondi’s powerfully ascetic confines.
As with all the brand’s previous physical storefronts (be they in Brisbane or Montauk) Venroy Bondi “evokes powerful connections to the worlds of travel and exploration”. That’s a lofty aspiration for sure, but a feasible one, especially knowing the significance of the site — former home of the historic Bondi Beach Post Office.
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Situated a stone’s throw from the most iconic beachfront in Australia, the latest Venroy outpost has (once again) been created in partnership with Sarah I’Anson Design Office. A regular collaborator of the brand’s, I’Anson has executed the various spaces in adherence with the same rationalist principles governing the famed architecture of Casa Malaparte.
Hidden from view at the eastern edge of Capri, Casa Malaparte is credited widely as one of the most well-preserved and representative fusions of classical and modernist Italian architecture. The dwelling was originally constructed in the 1930s and, even if you don’t consider yourself a student of the built arts, may appear familiar: owing to its starring role in the Jean-Luc Godard film, Le Mépris (1963).
The’ intelligent dialogue’ visitors to Malaparte so often remark upon — between furnished elements and their surroundings — is channeled into the identity of Venroy Bondi.
Materials used to craft the store’s incidental spaces (ranging from limestone floors to polished plaster shell) have been chosen to provide the most striking backdrop to I’Anson’s custom furnishings. Local cedar is a recurring theme, presented in “varying thicknesses [that] slot together to form chairs, stools, a table and bench”.
For Sean Venturi, founder of Venroy, the rehabilitation of a beloved Bondi space comes with its own special significance. “As Venroy travels around the world…it feels like the right moment to revisit and expand our presence in Bondi Beach, the place where it all began.”
“[This] flagship is not only our biggest store to date, but also the most complete expression of our brand…and we’re excited to open our doors as the Australian summer gets underway.”
