Rabanne’s Biggest Fragrance Is Building Upon Its 16-Year Legacy
— Updated on 21 August 2024

Rabanne’s Biggest Fragrance Is Building Upon Its 16-Year Legacy

— Updated on 21 August 2024
Randy Lai
WORDS BY
Randy Lai
  • Million Gold, Eau de Parfum Intense is the fifth fragrance in Rabanne’s ‘1 Million’ collection.
  • This new Gold Intense recipe spotlights sandalwood — along with cedar and the iconic ‘1 Million’ head note of mandarin.
  • Available now through David Jones (prices starting at $148).

If you were a high schooler or fledgling uni kid circa the early 2010s, chances are, you’ll be familiar with ‘1 Million’ — the famed Eau de Toilette from Spanish fashion and fragrance giant Paco Rabanne.

Well-known for its warm spicy accords of mandarin, cinnamon, and patchouli, the original 1 Million expression is one of those rare ‘modern’ fragrances (i.e. first released in 2008) that has gone on to certifiable icon status in the 21st century. The perfumer’s answer — if you’ll permit a few analogies — to Audi’s R8 performance car or the Old Fashioned cocktail.

Rabanne Million Gold
Rabanne’s “audacious” new expression of the 1 Million scent is available to purchase in 3 formats of progressively better value: 50ml ($148); 100ml ($192); and 200ml ($250).

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Now, over a decade later, the Maison is journeying back to the future with a fresh exploration of one of its resounding hits (not for nothing: probably also its best-known men’s fragrance of all time).

Entitled ‘Million Gold Intense’, this Eau-de-Parfum-grade newcomer in the 1 Million family is accompanied by lavish new packaging and the touchdown of Rabanne’s latest ambassador — Ghanaian-American musician Moses Sumney. (We can already see the track Vintage, from his new record Sophcore, becoming a monumental summer banger.)

At a glance, the Million Gold packaging will be familiar to even the most noncommittal scent lover: continuing in the ingot-shaped mould of such expressions as ‘Elixir’ and ‘Golden Oud’. The most significant flourish is the single link that now adorns the bottle’s front edge: inspired, according to Creative Director Julien Dossena, by Rabanne’s lavish XL link necklace.

As for what scent hounds can expect, Million Gold builds on crowd-pleasing themes of citrus and spice (both present in the original 1 Million formula) with the addition of sandalwood — a niche ingredient in the world of high-end fragrance that reportedly adds vibrancy and a certain “ultra-addictive” effect. Right on.

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Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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