If the hooper inside you was awakened by Giannis Antetokounmpo’s heroics during the NBA Finals, you’re in luck. The Jordan Brand has just officially announced the Air Jordan 36 with a tech-forward new silhouette offered in a range of fresh colourways.
The new Air Jordan 36s were first spotted on the feet of Celtics’ All-Star Jayson Tatum back in May, followed by the announcement of Luka Dončić’s own design a month later. The muse of the Jordan Brand design team for the new shoe was “light”, the definition of which was separately decided upon by each team.
This lightness can be seen in the jacquard leno-weave upper build, designed to keep the shoe as breathable as possible while you’re pounding the boards.
“Within the basketball landscape, we wanted to create a new language for light,” explained Jacqueline Lefferts, Jordan Brand Lead Materials Designer.
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Other new features include the full-length Zoom Air Strobel unit, which works in tandem with the Jordan Brand signature herringbone outsole pattern, for a shoe that is responsive and offers great traction on the court. This was a specific focus of the design, offering a lightweight shoe that moves fast through the air.
The new Air Jordan 36 has several references to the infinity symbol, both on a tab near the heel and in a foam ring that traces its way around the midsole. This motif is a quiet nod to the seemingly infinite influence that Michael Jordan has had on culture, as well as the game of basketball.
“We brought in subtle details from the Air Jordan VI, and created a tooling that conveys Michael’s lasting influence in worldwide culture,” said Tate Keurbis, Jordan Brand Footwear Designer.
It’s a shoe that is all about the details, with no element that hasn’t been carefully considered. Even the sockliner of the Air Jordan 36 has been perforated to save as much weight as possible.
The Air Jordan 36 is currently globally available in eight different colourways with an RRP of $260.
