ALD’s Teddy Santis Reunites With New Balance For ‘MADE in USA’ Season 2
— Updated on 29 January 2023

ALD’s Teddy Santis Reunites With New Balance For ‘MADE in USA’ Season 2

— Updated on 29 January 2023
Randy Lai
WORDS BY
Randy Lai

In his erstwhile guise as Creative Director of New Balance’s ‘Made in USA’ department, Teddy Santis (better known for his own New York lifestyle & apparel brand Aimé Leon Dore) has readied a follow-up to his inaugural footwear collection – this time built around an autumnal palette of drab olives, tans and navy.

Fittingly entitled ‘Season 2’, Santis’s latest romp with New Balance consists of three releases: each one a variation on the historic 990 silhouette. Originally released in 1982 – and conceived by New Balance to compete as “the single best running shoe on the market” – they’ve been been hit with a dose of Santis’s signature sport-chic flair – bound to perform excellently alongside a variety of layered, cosy looks from his own brand’s Fall/Winter 2022 collection.

The particular combination of ‘gray over tan’ hues on display here is also meant as a hat-tip to New Balance’s archive – with online sneakerheads already pointing out how each ‘Season 2’ 990 shares vague similarities with the popular ‘Made in England’ 576 collection.

Teddy Santis New Balance
Pictured (left to right): Santis’s latest 990v1, 990v2 and 990v3 models. Shaded here in subdued tones of navy, beige and olive.

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In line with previous positioning of New Balance’s ‘Made in the USA’ collabs, these co-designed releases are among the priciest (and most well-built) styles the brand has to offer. Uniformly priced at $350, around 70 percent of the value attributable to these 990s comes from American materials and labour – including details like local-made mesh and premium pig suede.

On a sliding scale, the 990v1 appears to be the most casual model in this upcoming drop, whereas the ‘v2 and ‘v3 adopt a more performance-orientated posture that matches up with the addition of tougher support systems (ABZORB and ENCAP respectively). A cursory poke around online retailers reveals these Santis-designed 990s have largely already sold out abroad, though determined shoppers down under will have another chance to cop later this month – when New Balance Australia is scheduled to release a handful of stock on 27 October. You can sign up to be notified at the link below.

Teddy Santis New Balance

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Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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