When OBJ signed his one-year $5.7 million contract with the Los Angeles Rams earlier this season, nobody could have foreseen that it would result in him being named a Super Bowl champion at the end of it all. Quite literally stepping up for the occasion, Odell Beckham Jr made his presence known yesterday with the most expensive shoes in NFL history.
In between his training for the big dance and being on “standby” for the birth of his first child, the wide receiver found the time to design his own pair of cleats for Super Bowl LVI with legendary custom footwear designer Dominic Ciambrone, AKA The Shoe Surgeon. Together, the duo managed to create a pair of shoes with an astounding US$200,000 (AU$280,000) price tag, which is more than what Beckham earned from playing in the actual Super Bowl.
This is largely in part due to the cleat’s gold and diamond trimming. The shoes feature 1,494 individual round, brilliant white diamonds with a total weight of 25 carats from saught after jeweller, Jason of Beverly Hills – the man behind both the most recent NBA Championship ring as well as the most recent NFL Super Bowl ring. And these are not just any diamonds, but all are flawless D colour clarity.
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The cleats also incorporate 150 grams of 14-karat yellow gold and are crafted from royal blue and yellow python to embrace the classic Rams colours. All up, a single pair of shoes created for Odell Beckham Jr reportedly took over 100 man-hours to produce.
“It’s not about making the most expensive cleat,” Ciambrone told PEOPLE.
“Odell’s not only a top player, but he’s a big personality and he likes fashion and he likes to stand out and that’s what I like. So it just kind of all came together.”
Odell Beckham Jr actually scored the first touchdown of the game in these bad boys, before suffering a non-contact injury with under four minutes to play in the second quarter. Banning turf fields such as the one in SoFi Stadium is already a contentious point in the NFL, but seeing how they disagree with a set of diamond cleats, it might be the final nail in the coffin.
