R.M.Williams Celebrate New Sydney Store Opening With Epic Boot Giveaway

There’s a reason R.M.Williams boots are so coveted — not only are they extremely comfortable, but if you take care of them, there’s no reason they shouldn’t last a lifetime. Thanks to their near-heirloom status it’s incredibly rare that R.M.Williams boots are discounted (never mind offered for free), however, to celebrate the opening of the brand’s new Sydney flagship store, 30 pairs of boots will be given away to lucky locals.

The flagship store is located at 345 George St, in Sydney’s CBD, and with a palatial 460m² of floorspace it will house the entire brand’s collection in a single location. Not only R.M.Williams boots and its constantly expanding offering of well-made clothing and lifestyle accessories, but following the purchase of Akubra of R.M.Williams’ owners, Nicola and Andrew “Twiggy” Forrest, the store will also have a section dedicated to the legendary bushman’s hats.

Within the benchmark-setting retail space, long-time clients and those newer to the brand can expect a space infused with heritage, including a curved boot wall at the heart of the store, a timeless soundtrack, and R.M.Williams’ signature Scent 01 to complete the sensory experience. On the second level is what will be called ‘The Homestead’, where the brand’s retail team will engage with clients in a digital showroom that offers virtual boot fittings, personalised shopping, and real-time fitting and style advice.

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“It’s an honour to expand into a new flagship space on George Street, the same street that has hosted us since 1987,” says R.M.Williams chief executive Paul Grosmann. “Our new location will offer a world-class retail experience with a number of distinctive spaces and interactive moments that immerse customers in the world of R.M.Williams.”

To celebrate the opening of the R.M.Williams Sydney flagship, the brand will host the ‘If The Boot Fits’ competition at the store over three days this weekend. Hopeful enthusiasts of the brand will be welcomed to the new location and offered the chance to pick one mystery box from a stack of R.M.Williams boot boxes.

One of the R.M.Williams master boot fitters will then decide if the boots inside the selected box fit the customer correctly, and if they do, the customer will take home that pair of brand-new boots. With a total of ten pairs of boots up for grabs each day for three days, the boots have been chosen from the iconic core collections, as well as from more premium collections such as the sought-after Chinchilla and Signature Craftsman.

The ‘If The Boot Fits’ competition will be held on this Friday 1st (8 AM — 12 PM), Saturday 2nd (11 AM — 2 PM), and Sunday 3rd (11 AM — 2 PM) of December at 345 George St, Sydney CBD. So if you’d love a pair of brand new R.M.Williams boots or you’re simply keen to experience the brand’s new space, make sure you head down to the Sydney flagship store this weekend to get involved.