Following the announcement of every new watch that’ll be released in the first half of 2024, Seiko has just unveiled Birth & Rebirth: a pop-up exhibition in the Sydney CBD happening from today until March 24th.
Open on a walk-in basis to members of the public, this 10-day affair is dedicated to the heritage and contemporary antics of Japan’s most famous commercial watchmaker (hence the thematic split between ‘Birth’ and ‘Rebirth’).
Additionally, the exhibition will feature a section dedicated to sports timing, including a hands-on space in which visitors can activate a stopwatch function, and explore the various stopwatches that Seiko has fielded at international sporting events since the 1960s.
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Unsurprisingly, the ‘Birth’ section of this includes a selection of important timepieces (complete with archival material) dating between 1881 and the 2020s. These pieces have been loaned by Seiko Australia from the brand’s permanent museum in Ginza (Tokyo); with many making their first-ever appearance down under.
Such historic timepieces notably include the Laurel (1913) and the Crown (1964) — Seiko’s inaugural mechanical chronograph.
Meanwhile, the ‘Rebirth’ section brings together a range of experimental pieces that were all commissioned as part of Seiko’s Power Design Project: an in-house initiative that encourages the company’s young employees to reinterpret the forms and technologies underpinning classic Seiko products.
Design heads will be particularly thrilled to hear that two employees who were tapped for the project — Yuya Suganuma and Natsuhiko Takahashi — will also be in attendance, speaking about the shikakuro (“square chronograph”) and Tisse jewellery watches they were tasked with remixing.
Lazy Sunday arvo activity? Sorted.
The Seiko ‘Birth & Rebirth’ Exhibition
Address: Shop 54, Mid City Centre, 420 George Street, Sydney NSW 2000
When: Friday, March 15th — Sunday, March 24th
Opening Hours: Monday — Wednesday (11:30 AM — 5:30 PM), Thursday (11:30 AM — 8 PM), Friday — Saturday (11:30 AM — 5:30 PM), Sunday (11:30 AM — 4:30 PM)
