14 destinations. 40 days. Temperatures range from -36 to 36 degrees Celsius. That's what was involved in the production of Qantas' 2024 in-flight safety video — and you can practically see where every last red cent of its allocated budget went on the screen.
Throughout the marathon six-minute run, which features everyone from Nestor the Sydney First Class Lounge concierge to real-life frequent flyers, we're visually taken to the following destinations (or "magic places" as they're referred to by the cast):
- Litchfield National Park (Northern Territory)
- Milford Sound (New Zealand)
- Los Angeles (US)
- Cabo San Lucas (Mexico)
- Ningaloo Reef (Western Australia)
- Jaipur (India)
- Freycinet (Tasmania)
- Lapland (Finland)
- Seoul (South Korea)
- Marrakesh (Morocco)
- Rome (Italy)
- Paris (France)
- Sydney (New South Wales)
- Noosa (Queensland)
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So while it probably didn't set the crimson carrier back $15-$20 million like a certain outgoing chief executive did, it probably wasn't pocket change, either.
“First and foremost, the video is about familiarising our customers with safety procedures and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out," said Qantas Chief Customer Officer, Catriona Larritt, of the new materials.
She added: “We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message, but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond.”
The 2024 Qantas safety video is scheduled to be progressively rolled out starting this week with 75 versions that cover 12 different languages, replacing the 2020 centenary safety video. Check it out for yourself above.
