In the current climate, the demand for Rolex watches is only escalating. The value of a Rolex on the secondary market is at a record high. But thereโs another way you can score a luxury timepiece without forking out stacks โ and no, you wonโt have to survive ejecting from a fighter jet for this particular timepiece, either. As it so happens, all you have to do is work for Dominoโs Pizza.
Within the company, itโs known as the Dominoโs โRolex Challengeโ and it all began in 1977. Founder, Tom Monaghan, gifted a hard-working manager with the watch off his own wrist for turning over US$20,000 in a single week of sales. Only back then, it was a Bulova with Dominoโs logo on the face. A little later on, Monaghan began giving away Dominoโs branded Seikos to employees for the same achievement.
It didnโt take long before Monaghan upped the ante by instituting the official โRolex Challengeโ. US$20,000 in sales accomplished within a single week would earn you a silver Rolex Air-King, complete with Dominoโs branding on both the face and band.
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In the present day, the challenge has been kicked up a notch. The new conditions entail US$25,000 in weekly sales for four consecutive weeks to earn the grand prize of a Rolex Oyster Perpetual (now branded on the band and casing).
Why the increase in stakes? In addition to inflation, a Rolex itself has also increased in price over the years. And given the average weekly sales of a Dominoโs franchise over in the States reportedly comes to around US$17,000, it isnโt that far of a stretch to have an excellent Rolex-worthy month. Not content with simply winning it once over, some franchisees have even hit the Rolex-earning mark multiple times.
โAs soon as I [realised] the challenges were attainable, I started to work hard for them,โ says Hannah Lantz, Dominoโs franchisee.
โI have won five times, including at the $45,000 and $50,000 level. Fifty-thousand dollars is a lot of pizza per week. It required growing the staff and more preparation.โ
There you have it, fellas. You know what needs to be done to earn you a sleek plain Jane Rollie.
